5 must have tools for your marketing tool kit

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By - 3 July 2010
Danielle MacInnis marketing guru

Here are my list of top 5 must haves in your marketing tool kit.

1. A description of your ideal customer. Why? Because then you don’t waste time and money focusing on customers that aren’t going to buy off you and don’t really want your service or product. Profile your ideal customer in detail. Understand their needs and wants. Write down their problems, issues and challenges. Write down what solution they are seeking to this problem. This will help with the next tool.

2. Create a One page sheet on your product or service. Give prospects a taste of what to expect. It doesn’t have to say everything you provide, but it must give them enough information to want to learn more. What do they get when they work with you? What are the results? If you meet someone and they want to know more about your product or service what do you give them?

3. Be the expert. Create some education information that will be useful. Not only does this improve your credibility but provides the prospect with a chance to taste your service. It could be a article, some tips, a template or some advice. Be a resource and educate your potential buyers.

4. Provide the proof. It is not enough to say what you do, you need to prove it. Have some testimonials, success stories and customer quotes to back up your promise to potential clients that put them at ease.

5. Create a relationship. You need to capture potential customer names so you can start to build a relationship. You need to create a sign up form on your website (maybe to your top tips of the month). You need to collect business cards at a networking event. You need to refer people to be referred. Start networking and building relationships. Networking is all about looking to see how you can help first. Ask questions and build real relationships be it online or face to face. These tools might seem very simple but I bet you can improve your marketing tool kit today.

As a small business consultant I work with many small businesses that for so long have either had a random approach to their marketing effort, where they don’t know what actually worked, or they have gone for the silver bullet and put all their resources into Internet advertising. Neither approach works. The funny thing is a simple organised approach to marketing is the best and most effective and it doesn’t have to cost the earth or be too time consuming.

Sometimes the best marketing comes from the simple insights of just asking for feedback. Tweaking your service or deliverables could make the world of difference to your customers.One insight I got by asking for feedback was that I was providing a soundboard to managers and that this was really valuable. So part from my marketing services I have packaged up some coaching services to meet this need. So my bonus tip, is to ask questions. Ring your customers and ask is there anything you could be doing better. You never know till you ask and it might just lead to some more business.


About the Author

Danielle MacInnis
Danielle MacInnis is a marketing guru for small businesses