Business Strategy Planning For The Future

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By - 30 June 2009

The Importance of a Business Strategy.


Many business operators become so caught up in the day to day running of their business that they devote little time to considering their business strategy for the future. Yet putting a little time aside now can benefit your business significantly. While you’re pre-occupied with the daily demands or minor crises of your business, things are happening in your blind spot! Advances are occurring in technology and your clients’ demands for faster and more efficient service are increasing.


Meanwhile, your nearby competitor may be busy developing a business strategy for the future, determined to climb over you to the top! A little business analysis and strategic planning now might help you take the lead.


Do you want to remain competitive in your field? If you do, spend time on your business by analysing your current situation. Develop a business strategy and a technology strategy that will help your business grow and develop profitably as trends, technology and client expectations change.


Analyse Your Business.


As you analyse your business and plan your new business strategy, you’ll need to consider several aspects of your business. These should include human resources, technological assets and processes, advertising methods and the needs and desires of your clientele. Are you meeting your clients’ expectations? Are you taking full advantage of the Internet and all it offers? Are there new trends emerging that may require you to change your product range or upgrade the services that you offer?  If there are, making those changes before your competitors do can give you a major advantage and increase your profits!


Consider your current methods of operation. Can you apply new technology to increase the efficiency of your business? Will the technology you have now be adequate in the future? Are you employees utilising your technology to the advantage of your business or do they need additional training? Technology and the changes it brings are inescapable. It advances at an ever increasing pace and for many over-worked business operators, it’s only too easy to slip behind and lose touch with change. It pays for modern businesses to have a technology strategy in place to ensure they remain competitive.


Developing a Technology Strategy.


The content of your technology strategy will depend on the nature of your business - whether you sell technology or simply use it in the running of your operation. If you sell it, part of your technology strategy will be designed to ensure you keep up to date on available products. There are other things to consider too – are changes in technology likely to bring about new trends or products? Depending on the nature of your business, your strategy may include new ways of marketing your products or services, product development, plans to attend relevant conferences and expos, or simply ensuring that you’re subscribed to industry publications for up to date information.


If your business is service orientated, the major role of technology in your business is likely to be in the day to day operation of your business. That is no less important. The quality and speed of your service can be determined by the quality of the technology you are using. Quality and speed of service are vitally important to your clients.  If you want to be competitive or take the lead in your field, keeping your systems up to date is a necessity.


Think about some of the businesses that have left you unimpressed in recent years and why that occurred – it’s quite likely that as you walked out the door you considered them to be behind the times! Having a business strategy for the future and a technology strategy to keep you in front will give you a significant advantage over your possibly out of touch competitors.


About the Author

George Butler
Raj Aryan has varied interest in the field of business. In particular, he has a keen interest in SME's and the challenges these businesses face. He has written numerous articles about small business.