Use Facebook For Strategic Marketing For Your Small Business

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By - 30 June 2009

Are you looking for a cost effective, strategic marketing method for advertising your business? Finance an issue that you need to keep in mind? Did you know that there are now over 175 million active users (or prospective customers), using Facebook? It is now officially the largest social networking web site on the internet!


With so many people visiting Facebook on a daily basis, have you thought about advertising your business or product on Facebook?


Advertising on Facebook? Are you Crazy? That’s for Kids, not my Target Market!


Have you noticed that all of your friends are now on Facebook? Some of them seem to be addicted to it! Have you joined up yet, or are you one of the few who don’t know what all the fuss is about? Well, since September 2008 the amount of Facebook users between the ages of 25 and 35 signing up to use the popular networking site, increased by over 25%.


Statistics have also shown that more than half of the 175 million Facebook users have finished their schooling. So the question isn’t why SHOULD you use Facebook as a small business marketing tool? But rather, why SHOULDN’T you use Facebook as a marketing tool?! Did you know that you can use Facebook to attract new business, to stay in touch with current your current customers and to advertise or promote your new products?


Sounds too good to be true? It’s not. Online marketing on Facebook is a cheap and effective way to definitely benefit your business and your small business marketing.


Does FREE Online Marketing Tickle Your Fancy? Why not Create a Free Facebook Page?


Are you thinking of keeping your business finance costs down by advertising on Facebook? There are a few things to keep in mind when creating your very own business Facebook page. When you begin your business page you will be asked whether your page is about a business, a brand or a specific product.


Apart from listing your business information, did you know that you can also use your Facebook page to post photos or videos?


One of the best things about creating your own free Facebook page is that every time someone becomes a ‘fan’ of your page, all of their friends will receive a notification on their Facebook page to say that they love your page/business.


Hello free advertising! It’s basically virtual word of mouth advertising. What else is great about this feature, is that if someone isn’t really sure what your business does, seeing that a friend of theirs approves of you, might draw them to look at your page.


How to Attract and Maintain New Business using Facebook.


When done right, your Facebook page can be used to bring in so many new customers (as well as retaining your relationships with current customers). Did you know that you can buy an ad on Facebook? You have probably seen them, but never contemplated extending your online marketing to include Facebook advertising.


‘Facebook Flyers Basic’ is an awesome way of advertising to a certain demographic. Using this product means that you can generate banner-like advertising on Facebook networks. Were you aware that you can target your audience by sex, location, keywords and even marital status? This could be very handy for some businesses - especially if you specialise in marriage counselling – you could do search by ‘it’s complicated’ or ‘separated’!


You’d be pretty silly if you didn’t use Facebook as a major part of your online marketing. With so many potential customers out there, why wouldn’t you?

About the Author

George Butler
Raj Aryan has varied interest in the field of business. In particular, he has a keen interest in SME's and the challenges these businesses face. He has written numerous articles about small business.