The Strategy Paradox: Why Committing to Success Leads to Failure (And What to Do About It)

By Michael E. Raynor  2008
Unforeseeable changes in the landscape are also a topic of Michael E. Raynor’s The Strategy Paradox: Why Committing to Success Leads to Failure (And What to Do About It) (Currency/Doubleday), which reviewer Dean Foust called “penetrating.” In this complex work, Raynor contends that successful and failing companies often share many similarities, because “the strategies that have the best chance of succeeding brilliantly are also the ones most exposed to the most debilitating kind of strategic uncertainty.” The Deloitte Research consultant deduces that what is needed is a change in governance structure and a serious commitment to strategic planning, with senior executives mapping out every scenario they can imagine.